This is the part that’ll need a bit more salesmanship. Link building is arguably the most important part of SEO – search engines really like it if other quality content refers back to yours, so do anything within your power to win referrals. This could include:
Contacting the writers and managers of other websites
If you find another site where the content matches yours (but they aren’t in competition) then try requesting they add a link to your content. You’ve got to communicate really well, and make a good case for why they should link to your site. Essentially, look for sites that are already linking to your competition and try to make your content better than theirs.
Using forums and social media to engage with your audience
Websites like Quora, Reddit, Facebook, Twitter and others are integral hubs for communities on the internet and if your content is good, there’s no reason why it can’t be referred to from these sites. The key here is to make sure your content is really useful and you aren’t too pushy as users are often put off by overt advertisements.
Offer a guest post – this often benefits the target site and gives them a great reason to backlink to your site. If you’re writing about Indian food (again? Must be lunchtime), then approach leading food websites and tell them about what you’ve been working on in the past.
Make sure your website is optimised to be as fast as it can be
This means in most cases simply stripping it of all but the essential functionality, and ensuring all your images are resized for web. For a more detailed breakdown you can go to Google’s Pagespeed Insights and type in your website. It’ll give you a percentage score and a range of actionable suggestions to increase load speed. If you want to get even more technical try this.
Be mobile friendly
Similarly to page speed, Google has a tool to assess whether your site is mobile friendly or not this. If it isn’t, do this.
Using secure HTTP has recently become an important step towards being indexed as Google tries to make the web more secure. A lot of hosting providers now provide the SSL certificate for free or as part of the hosting package, but some major players frustratingly do not. This is a whole process unto itself, Let’s Encrypt a great resource as a starting point.
Make a sitemap tell Google
An XML sitemap helps search engine bots know where to look through your site and how all the pages are connected to each other.
Robots.txt is a text file which tells search engine bots where they can and can’t go in your site. The reason you might want to restrict access to the full site is because bots have a finite number of pages that they visit per site. Therefore if you have a lot of pages, there’s no sense in allowing search engines to spend time in your admin panel. It’s not really necessary for smaller websites, but is relatively straightforward to set up so is good practice.
Bots move through your site via page links, so it makes sense to facilitate their journey with plenty of links. As noted previously, the quality of the content linking back to yours is important. Other factors that affect your overall SEO profile include the actual text of the link. While it is difficult to control the inbound link when it’s coming from another site, it’s much easier when it’s coming from within your own site. So when linking to your own articles, use relevant anchor text, link frequently and link to your best articles.
As with on-page SEO, there is an abundance of material online that really focuses on all of the above points. For link building try this, or alternatively try Moz’s link building guide here.